The Subway fast food chain has grown to 44,000 stores in 100+ countries. Did you know it was originally called Pete’s Super Submarines?
A logo has the power to greatly impact a company, brand, or franchise. When a brand creates a logo, it instantly influences how customers perceive the business represented by that logo.
A well-designed logo attracts more people to the brand and helps them form positive associations and lasting impressions of the company. On the other hand, if a brand fails to create a memorable logo, it may lead to a lower perception of the brand and less frequent thoughts about it.
Subway, a well-known franchise specializing in sub sandwiches, has always had a recognizable logo that goes hand in hand with its brand. The name “Subway” and the initial version of its logo didn’t come into existence until 1968, several years after the first Subway location opened its doors.
When Subway was in the beginning Pete’s Subway, the Subway logo featured the iconic Arrows that were attached to both the lower part of the “S” and to the top right part of the “Y” within Subway which was originally used to indicate the entry to and out of the shop.
As Subway evolved and grow, the arrows were symbolizing the ability to walk in to quickly order your custom-designed sub sandwich, then quickly pay for your food, and then exit.
As time went by and the Subway logo was subject to a variety of changes. The first major alteration was the introduction of an oval design in the background of it.
This was a reference to the Subway logo, in reference to the shape of a sub sandwich. The initial ovals on the background were black but later changed to a dark-green color. “Subway”‘s lettering was also changed “Subway” are also altered to be divided into two pieces that included “Sub” being colored white, and “way” being colored in a brighter yellow.
The next change eliminated the oval-shaped background that represented a sub sandwich, and instead, the letters with a dark green border. those letters. The words had been highlighted to make them stand out. The color of the Subway letters remained the same and the letters were recolored accordingly, with “Sub” being with a bright white color and “way” remaining in bright yellow.
In 2016, when franchise after franchise remodeled and updated its branding and logos, making them simpler, Subway was not one to be excluded from the latest trends in marketing.
This iconic Subway logo which had not undergone numerous modifications to its style for long underwent an incredibly drastic change it was compared to its previous variations.
The logo was stripped of the dark green border that surrounded its name, and the disappearance of the italicized letters which had been in use for a long time in the past.
The colors of the Subway logo which had been colored yellow and white for longer than that of the actual logo, which had been italicized as well, also saw an overhaul. “Sub” was changed to yellow, whereas “way” was tinted green. The logo, which has been in use for a few years, is most similar to its predecessor, the logo of Subway, which was first introduced in the year 1968.
Although the Subway logo going through many changes, both large and minor over the years, it’s still an iconic logo that is recognized throughout the world.